About Us

Origination :

Ratan Ayurvedic Sansthan was started in 1998 by 3 brothers from Indore who were involved in extensive research since the 80s in the field of Ayurveda. The Company is headed by our Chairman Mr. Mahendra Shah and his son Mr. Rinkesh Shah.


To spread the message of “Longevity with Ayurveda” has been the guiding principle at Ratan Ayurvedic Sansthan. Since its inception Ratan Ayurvedic Santhan has moved ahead with a sole mission to adapt Ayurveda-The science of life, to the needs of contemporary and modern living. It has succeeded in carving a niche for itself by developing innovative products that are also safe

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and natural.


Headquartered in Mumbai with Administrative offices in Indore and Delhi and over 15 C&F locations, Ratan Ayurvedic Sansthan boasts of specialisations in Ayurvedic medicines and herbal cosmetics. The company boasts of state-of-the-art manufacturing facilities. The company has three manufacturing locations in India at Haridwar (Uttarakhand), Parwanoo (Himachal Pradesh) and Pithampur (Madhya Pradesh).


Deeply entrenched and penetrated distribution network, well equipped field staff, extensive advertising and media promotions on electronic-media as well as print-media and focus on research and development apart from our innovative products which speak volume for themselves.

R & D:

The Company has a well equipped and full fledged R&D team which ensures that each product goes through years of primary research and clinical trials before it hits the market. The quality of the product has always been the prime concern of the company and therefore, the team comprises of proficient Ayurvedacharyas, Doctors, Ayurvedratnas and Pharmaceutist.The team is focussed and dedicated on providing products that are hallmark of efficacy, reliability, quality and purity.


The Company has a well diversified portfolio which includes products ranging from beauty care, personal care and medicinal remedies for all the age groups starting from a 5year old to the elders. They are safe, full of nature’s goodness and totally reliable.

Facia Facial Bar and Snoroff Anti Snoring Capsule come across as the most innovative products from Ratan Ayurvedic Sansthan’s kitty. The other products offered by the company are Pimple Touch Gel & Syrup, Roopsi Fairness Lep & Syrup, Sudol Body Toner Gel & Capsules, Kesh Vardaan Oil & Capsule, Hightop Syrup & Capsule, Voees Syrup, Beuton Kesh Kala and Facia Glamour Hair Colour, just to name a few. Ratan’s products are easy on the pocket and effective. Today Ratan Ayurvedic Sansthan’s products are a leading household name in India.


The Company has a Pan-India presence with a network of efficient sales team servicing more than 1,00,000 retailers, over 2000 distributors and dealers. The company has an expertise on all type of marketing networks. The Super Stockist network and the CFA network are the two established marketing networks that the company follows. The company’s field force is highly dedicated and aggressive and covers more than 200 cities and 3000 towns. A close knit hierarchy of the field staff supported by solid marketing and advertising plan forms the backbone of the company.

Advertising and Marketing:

All the Products churned out by Ratan Ayurvedic Sansthan are backed up by effective and strong advertising. The company has an in-house media department which designs some of the print-ads in-house. Apart from this we extensively advertise on Print Media with almost 60 leading publications throughout India in different languages. Ratan Ayurvedic Sansthan has always been reviewed as the top advertisor in print-media by respected rating agencies like TAM-India (AdEx.2005-06,2006-07,2007-08). Our products are also advertised on the Television Network. Almost 17 channels, national as well as regional are a part of our product showcase.The private FM Radio channels in selected regions also help us in endorsing our products. Apart from this we also hold Sales Promotion Events from time to time.

Global Presence:

Ratan Ayurvedic Sansthan has received global recognition and accolades at different events related to Natural and Ayurvedic medicines in India as well as abroad. We always attend Seminars, Conference and Trade Fairs to keep abreast of all the latest happenings and advancements in the field of Ayurveda. We were also invited to the Trade Fair cum Conference in Dubai based on natural remedies.


The vision of the company “Focus on providing safe, natural, time tested and innovative products to help everyone lead richer, healthier lives” indicates our dedication towards the society clearly.


Ratan Ayurvedic Sansthan is moving ahead consistently in pursuit of excellence and innovation and is targetted on reaching out to a larger audience globally.




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